Neri Sottoli lands on Amazon: the brand’s official store is now live

With the opening of its official store on Amazon, Neri Sottoli strengthens its digital presence and expands access points to the brand’s most in-demand products.

A Strategic Move into the Digital Channel

Neri Sottoli takes a decisive step in the evolution of its distribution model with the opening of its official Amazon store. Active since early 2025 and operational with its first order recorded in March, the new channel marks the company’s structured entry into a digital environment that is increasingly central to consumer decision-making and purchasing processes. A direct presence on the marketplace allows the brand to capture demand that originates online and quickly translates into product comparison and purchase. The integration between traditional and digital channels extends the visibility of Neri Sottoli products within a high-traffic environment.

A Selection of the Most Appreciated Products

The store features a targeted selection of products, organized into categories — olives, pickles, tomatoes, vegetables in oil, Primetta, rice seasoning, snacks, and other vegetables — to simplify navigation and make it easy for users to browse the full offer. These are the brand’s best-selling and most appreciated products, specifically chosen to represent Neri Sottoli’s production identity. The decision to make available, in this initial phase, the products that have over time consolidated the brand’s presence on store shelves and in kitchens reflects a deliberate commitment to consistency and recognizability. Amazon now carries the most representative core of the Neri Sottoli range.

Core Values Guiding the Expansion

Entering the well-known marketplace also represents a natural evolution for a structured company called to navigate increasingly complex distribution models. The presence on Amazon does not alter the production setup or the brand’s positioning, but extends its reach within a retail context characterized by its own logistics dynamics and ever-faster purchasing behaviors. The new channel is, in essence, an expansion of the distribution perimeter. Joining the marketplace places Neri Sottoli in a retail environment where distribution and the relationship with the end customer are mediated by the platform, while the brand retains control over assortment and positioning. Company leadership reaffirms that the omnichannel evolution does not affect the fundamentals that drive their industrial activity: innovation concerns the sales model, not the production setup. Quality of raw materials and rigorous quality controls remain the pillars of the Neri Sottoli model, regardless of the distribution context.