From May 11 to 14, the Tuscan company will be in Milan (Rho Fiera) with major innovations for the sector and the relaunch of the Primetta brand.
An international stage to discuss the future of the agri-food sector
From May 11 to 14, 2026, Milan once again becomes the beating heart of the global food & beverage industry. TuttoFood, the B2B trade fair for the entire agri-food ecosystem, opens its doors at Rho Fiera with an extraordinary edition: 85,000 square meters of exhibition space, 10 halls, 80 countries represented, 100,000 expected visitors, and over 4,000 top international buyers. An event created with the clear goal of building relationships and connecting production excellence with those who have the vision—and purchasing power—to bring them to global markets.
TuttoFood 2026 has also chosen to make food a field of reflection and collective responsibility. At the core of this edition is the Food Manifesto, a charter of values for the food of the future built around five pillars: regeneration, inclusion, trust, identity, and well-being. A guiding pact addressed to the more than 5,000 international companies expected at the fair, calling on the food system to go beyond simply reducing impact and instead become an active force for change. The focus is on transparent supply chains and products that protect health: quality, but also an authentic connection with the territory and the people who produce.
Neri at TuttoFood: a particularly significant edition
For Neri Sottoli, the 2026 edition will be anything but ordinary. The company arrives in Milan with several innovations, some of which are still confidential. What can already be revealed is that on Monday, May 11, something important is scheduled for the company and the sector: a milestone that will strengthen Neri’s industrial, commercial, and territorial vision.
The guiding thread will be unmistakable: Tuscan, always.
Tuscan roots since 1947: an origin that is also a responsibility
Since 1947, Neri has been deeply connected to Tuscany—its production culture, its preserving tradition, and its way of doing business. This bond goes beyond geographic origin and becomes a concrete responsibility: continuing to enhance products, expertise, and brands that belong to that land.
In an increasingly standardized market, Neri believes in the strength of brands and their ability to preserve history, territory, and trust. For years, the company has worked with a clear goal: investing in proprietary brands with a recognizable identity and a well-defined positioning. The innovations to be presented at TuttoFood move precisely in this direction.
Primetta returns with a renewed identity and a broader range
TuttoFood will also be the occasion to present the relaunch of Primetta, a symbolic brand of Tuscan tomatoes. An expanded range, new products, and a completely renewed visual and communication identity, designed to give the brand a more distinctive voice, capture market evolution, and bring to shelves the full production potential developed by the company in recent years. All under the banner of a supply chain with a clear value and identity: 100% Tuscan tomatoes.
An aperitif to celebrate the new developments
Above all, TuttoFood will be a moment of connection. For this reason, on Monday, May 11, from 5:00 PM to 7:00 PM, Neri Sottoli invites clients, partners, and industry professionals to its stand for a special event with music and an aperitif: an informal opportunity to meet, exchange ideas, and celebrate the beginning of this new chapter.
The appointment is set at Hall 10, Stand E01 at Rho Fiera Milano. Neri will be there, with its roots and its brands.
Tuscan, always, with new stories to tell.
TUTTOFOOD Milan 2026
May 11–14, 2026
Hall 10 / Stand E01
