Neri Sottoli continues its journey of innovation and sets its sights firmly on the Bar and Travel Retail channel. With the launch of three new products in the “Dividi e Gusta” line — soft peeled chestnuts, lupini beans, and pitted dried prunes — the Tuscan company transforms classic pantry staples into convenient, ready-to-eat snacks.
From Olives to New Snacks
The olive-based products — pitted black and green olives, sliced mix, and pitted Tuscan olives — make up the historic segment of the “Dividi e Gusta” line, and not by chance. Neri Sottoli was founded with a deep vocation for olive processing and has over time successfully transferred this valuable expertise to many other plant-based ingredients.
The decision to expand the range is therefore a logical evolution: the long-standing ability to select and enhance the finest fruits of the earth now applies to new products, in full alignment with the company’s philosophy. Here, a commitment to reviving tradition is reflected in the choice to reimagine classic products in a modern, ready-to-eat format.
The snacks — lupini beans, chestnuts, and dried prunes — broaden the selection and diversify the product offering. The Tuscan company brings to the B2B channel a solution that taps into two major macro-trends in today’s consumption: maximum on-the-go convenience and the pursuit of essential nutrients.
Lupini Beans
Lupini beans are one of the most nutritionally interesting plant-based protein sources in our food culture: with approximately 13 g of protein per 100 g, they are essentially a natural energy reserve. Their strength lies in their low glycemic index: which is also why they are recommended as a healthy alternative to industrial salty snacks. They are naturally gluten-free and rich in minerals such as calcium and phosphorus.
Pre-Peeled Chestnuts
Chestnuts are a pillar of Italian culinary tradition and an excellent source of complex carbohydrates. Thanks to their significant fiber content (5.4 g), which promotes a steady and prolonged energy release, they make a satisfying snack ideal for overall well-being. They are gluten-free and contribute a natural supply of essential minerals such as potassium and manganese.
Dried and Pitted Prunes
Dried prunes are a natural concentrate of fiber, invaluable for digestive balance and regularity. Their soft flesh holds a reserve of simple sugars that provides immediately available energy. This is why they are among the most recommended snacks for those who need a sweet energy boost that won’t weigh down digestion. Even when pitted, they retain all the properties of fresh fruit.
Smart Packaging: the Power of the “Dividi e Gusta” System
Neri Sottoli’s lupini beans, chestnuts, and prunes also come in the double-tray format that defines the entire line. The “Dividi e Gusta” system — captured in the concept “one portion now, the other whenever you like” — allows consumers to enjoy one serving at a time while keeping the other sealed until needed. Freshness and product quality remain fully preserved, also thanks to vacuum packaging that requires no refrigeration.
The snack can be packed in a bag and enjoyed on the go, at the office, or at home for a quick break.
The single-serving format ensures hygiene and helps reduce food waste, in keeping with the philosophy that defines the entire product line.
A Bold, Shelf-Ready Design
The coordinated visual identity of these new products follows the vibrant, contemporary language that has already driven the success of the olives in the same range. Color plays a functional role: the saturated tones (orange for lupini beans, warm brown for chestnuts, bright purple for prunes) break decisively with the past to assert a strong visual identity on the shelf. The look is a pop visual code, and both the soft lettering and the stylized illustrations give these snacks a distinctly younger appeal.
It is no coincidence that the company describes this as a cultural restyling, consistent with the desire to reinterpret traditional snacks through a contemporary lens. Chestnuts are no longer tied to seasonality, lupini beans step out of the neighborhood market stall, and prunes shed their image as a functional remedy. Just as happened with olives, tradition gets a makeover: it becomes beautiful to look at and ready to enjoy, without losing an ounce of its nutritional substance.
